AMAZON TO IMPROVE PRODUCT REVIEWS WITH MACHINE-LEARNING PLATFORM

Amazon Reviews

Amazon is the most popular online shopping website used worldwide. To improve their site, Amazon has developed a new machine-learning platform to surface more useful reviews of the products it sells. This new platform should enable consumers to make more educated buying decisions.

Amazon is a one-stop shop for nearly any product. With such a vast number of products, it can be difficult to know what product is the right one to get. When searching for products, users are often rely on the reviews of others to decide if they should buy the product. I have purchased my fair share of Amazon products that died within the first week of use despite a sea of positive user reviews. This is because often sellers inflate their product pages with false reviews.



Although Amazon already has a decent review and rating system, it can be overwhelming at times to read through all the reviews and feel confident enough to make the purchase. An Amazon spokesperson stated:

The system will learn what reviews are most helpful to customers and it improves over time. It’s all meant to make customer reviews more useful.

In April, Amazon sued a handful of fake reviews websites after they found a number of phony reviews. While the amount of phony reviews were small, the potential of losing customer trust was not something Amazon was willing to do. Amazon’s new system will hopefully help address the possibilities of customers viewing phony reviews. Although it will be nearly impossible completely get rid of all phony reviews, this new platform is a step in the right direction.

The new system was implemented on Friday and will most likely be unnoticeable at first. Currently, the system is only being used in the United States, and there is no word on whether the platform will be implemented in other countries in the future.

Being someone who purchases products from Amazon almost weekly, I am excited to see Amazon making improvements to their rating system. Even if I am not purchasing a product from Amazon, I (like any responsible adult) often find myself using their review system to determine the durability/reliability of a product I am about to purchase. There are times where I will spend 30-40 minutes reading through reviews for even the most frivolous of products. Hopefully, Amazon’s new review platform will be able to reduce the amount of time I spend weeding through useless reviews.



What are your thoughts? Do you think the new platform will improve Amazon’s customer review process? Let us know what you think in the comment section below

AMAZON TO RELEASE AD-SUPPORTED STREAMING VIDEO SERVICE

Amazon Video Streaming Service

Content will be the end deciding factor as to how successful Amazon is with the service.


Amazon continues to blaze new trails and infiltrate industry after industry. Their latest effort is to continue to grow their market share in the video streaming space. They’re planning to release a video streaming service similar to their existing service, Amazon Instant Video, that is free to end users supported by advertisements. This service is slated to be released early next year.

This poses a serious threat to some of the main players in the space such as Netflix and Hulu. As reported in the New York Post, Michael Pachter, a Wedbush Securites Analyst, stated ,  “If they do an ad-supported service, they will decouple it from Prime and that is a Netflix killer.” The key to this service would be gaining subscribers. Amazon’s intentions are to bring in new users through the free service, give them a taste of what is available, and then up sell them on Amazon Prime and Instant Video.

While this news is making headlines, it is not the first time this has been done. In fact, Hulu currently uses the exact same model. Hulu was originally a free service that was ad-supported. They then built upon that by offering Hulu Plus which enabled access on a wide range of devices and full seasons of many different television series. If you access Hulu through the website, however, it still remains a free; but with limited content.

Sony owned “Crackle” is another example of a free ad-supported platform. The service primarily offers access to older movies and television and does not offer a paid version. Additionally, traditional television has followed this same model with antennae versus cable.

The historical key difference between paid for and free services has been the amount and quality of the content available. Crackle does offer quite a bit of content, but only a fraction are quality movies and Television that appeal to a mainstream audience. Hulu does offer a variety of decent content on their free version, but the majority is time-limited with expirations; B-rated movies aside.

One of the challenges will be that available content is determined by the owner of the content. Recently Taylor Swift pulled her music from Spotify, which follows the same ad-supported model in the music space, because she did not want their to be a perception that music should be free. Amazon could run into the same problem and struggle to get mass media corporations on board.

Content will be the end deciding factor as to how successful Amazon is with the service. If they can provide enough valuable content to bring in a large number of subscribers and up sell a percentage of them to Amazon Prime, the initiative will be a success.

What do you think about this announcement? Do you think Amazon will struggle to get mass media companies to buy into it? Let us know your thoughts in the comments below.

AMAZON FREE APP OF THE DAY

Amazon Free App

There are many benefits to owning an Samsung%20Galaxy Note 4 SM-N910H Black Factory Unlocked International ModelAndroid device. No, this is not a bash on the Apple%20iPhone 6, Space Gray, 16 GB (Unlocked)iPhone, because it has its perks too. However, one thing an Android owner has over an Apple%20iPhone 6, Space Gray, 16 GB (Unlocked)iPhone owner is the Amazon Appstore.

I’m sure many of you are not even aware that Amazon has their own app store for Samsung%20Galaxy Tab 4 (8-Inch, Black)Android devices. Honestly, it took me a couple of years after I purchased my first smartphone (HTC Evo) to catch on.  You might be asking yourself, how does the Amazon Appstore benefit me? Let me answer that in two words: FREE APPS. 

Amazon has an amazing program where it offers one of its paid apps free for one day. Um, yes please! Each day Amazon has a different free app, and surprisingly, some of the apps are pretty good. One of my favorite free apps was Splashtop%20Remote DesktopSplashtop Remote Desktop, which currently is priced at $4.99. 

The Amazon Appstore is not available to download from Google Play, so you will need to follow these steps to take advantage of Amazons’ free apps.

Verify that your Device Allows Installation of Unknown Sources

On your Android device select Settings

Navigate to Security

Select Allow Unknown Sources

Download Amazon Appstore

On your browser, go to https://www.amazon.com/getappstore

Or you can have the link sent to you through text or email by clicking here

Install Amazon Appstore

Select AmazonApps-release.apk when download is complete

Select Install

Select Open

That’s it! You now can take advantage of Amazon’s Free App of the Day.  Simply open the Amazon Appstore and the free app will be the first app you see on the home page.

When you find a free app you really like, be sure to let us know about it in the comment section below!

AMAZON FIRE STICK VERSUS CHROMECAST VERSUS ROKU STICK

Fire Stick Versus Chromecast

In the end, it comes down to what functionality you’re looking for.


Since the release of Google’s Chromecast (view on Amazon), a couple of competitors have entered the dongle video streaming arena: The Amazon Fire Stick (view On Amazon) and the Roku Stick (view on Amazon). We’ve put together a side-by-side comparison so that you don’t have to. Check it out below:

Specs and Hardware:

Amazon Fire StickGoogle ChromeCastRoku Stick
Remote Included 
ProcessorDual-coreSingle-coreSingle-core
Memory1 GB512 MB512 MB
Flash Storage8 GB2 GB256 MB
Dolby Digital Plus certified surround sound  
Wi-FiDual band/Dual antenna (MIMO)Single bandDual band/Dual antenna (MIMO)
Voice SearchRemote app; voice remote sold separately  
HDMI extender included 
HDMI video out (up to 1080p)
Fling/Cast Smart Phones and Tablet Videos(Limited)
Phone/Tablet Screen Mirroring 

Courtesy of Amazon.com

The devices are all very similar. Some hardware standouts include that the Roku Stick and the Amazon Fire Stick both include a remote. For families looking to find a streaming device for younger kids that don’t have smart phones, the Chromecast is not going to be a smart choice as it will require that they hunt down a smart phone, tablet, or computer to stream their favorite shows. Additionally, the Fire Stick and the Roku stick both feature dual band/dual antenna for Wi-fi. This equates to faster wi-fi speeds and an increased wi-fi range. If you’re looking to stream to that corner room of your house, you may be better off with either the Fire Stick or the Roku Stick.

Fire Stick Versus Chromecast

The Amazon Fire Stick and the Google Chromecast both support screen mirroring meaning that you can stream a variety of non-video streaming related content such as social media, pictures, awkward panda GIFs, and more. It’s worth pointing out, however, that the Roku Stickdoes have some non-streaming apps such as social media, AOL news, and more as an alternative to screen mirroring.

Finally, in my opinion, the performance specs of the devices are less relevant as performance is going to vary based on how effective the software is that runs the device. The Chromecast is zippy and works extremely well. The Roku Stick also has a slick user interface that doesn’t seem to lag or stutter on a regular basis. Performance has yet to be seen on the Amazon Fire Stick, so the relevancy of the beefed up ram and processor is yet to be known. We’ll be sure to update our comparison once it is released.

Apps:

Like I always says, a device is only as good as the software that can run on it. All three of these devices have strong offerings, but it is clear that the Roku Stick is the front-runner from a streaming apps perspective.

 Amazon Fire StickGoogle ChromecastRoku Stick
Netflix
Amazon Instant Video 
Hulu Plus
YouTube
Pandora
PBS Kids
WatchESPN
Bloomberg TV 
Crackle
Twitch 
HBO GO 
 ABC 
 Disney Channel
NPR One 
 PBS Kids
 MLB
 Google Play Movies and TV  
 PLEX
VUDU  
BeyondPod  
Vimeo
VEVO
History Channel 
NBA Gametime 
Showtime Anywhere 
Spotify 

This is by no means an exhaustive list. The Roku Stick has over 1,200 different streaming apps putting it significantly ahead of its competition. It’s worth pointing out that the Chromecast can stream whatever is in a browser window on a computer, opening the doors to the majority of the services available on the Roku Stick.However, streaming in a browser window is prone to some stutter depending on the hardware of your computer.

When considering your streaming stick, if there are specific streaming services that you are looking for, it is best to check manufacturers website to see if it is supported. Use the following links to view supported apps for each device:

Ease of Use:

The Chromecast and the Roku Stick have both shown that they are relatively easy to set up. Simply plug them in, connect them to wi-fi, choose your apps of choice, and start streaming. The Roku Stick is meant to be primarily controlled with the remote, with the exception of a few major apps that support casting from smart phone apps. With the Chromecast your are captive to your smart phone, tablet, or computer. If you don’t own one of those devices, this device will be worthless to you. Then again, if you don’t have one of those devices, you’re likely not reading this article. (Unless you’re at the library)

Fire Stick Versus Chromecast

Due to the small form factor of these devices, they are often considered for the purpose of becoming travel companions to avoid costly hotel on-demand fees. Unfortunately, both the Chromecast and the Roku Stickboth currently don’t have an effective way to authenticate you on Wi-fi that requires you to login in a browser. Over 90% of hotels have a portal that you have to log into. (This is an accurate statistic pulled from the air)

It is worth pointing out that the Amazon Fire Stick has advertised that soon after its released the device will support logging into wi-fi that is captive behind a login. This is a big deal for individuals that travel on a regular basis and is likely to win them over.

Price:

For many consumers, at the end of the day, price is going to be a primary factor. The Chromecast and the Fire Stick are both similarly prices at $35 and $39 dollars respectively. The Roku Stick does require a premium at $49 for the device. While $14 dollars doesn’t seem like much more, keep in mind, that is 40% more than the Chromecast. Food for thought, while digging through your wallet.

Conclusion:

In short, all three of these devices hold a lot a promise and are packed with functionality. For a more integrated solution with smart phones and tablets, go with either the Chromecast or the Fire Stick. If you’re buying this for kids or individuals that don’t own smart phones, tablets, or computers; consider the Fire Stickor the Roku Stick with their included remotes. If you’re just looking for access to the most content possible, the Roku Stick is hands down your best option with over 1,200 apps. In the end, it comes down to what functionality you’re looking for. What do you think of these three devices? Which one will ultimately win you over? Let us know in the comments below.

THE AMAZON FIRE STICK IS ON FIRE! (AND ON BACKORDER UNTIL MID-JANUARY)


The streaming stick from Amazon has proven its fire this past week. (See our original article that explains the device details) Apparently, demand for the new device has far outweighed Amazon’s projections leading to being on backorder until mid-January. According to the product page on Amazon.com, “Due to popular demand, orders placed today are expected to arrive after January 15, 2015.”

As reported by CNET,  according to an Amazon Spokesperson, those who have already pre-ordered a device will receive it on time. Additionally, traditional retail outlets will also have devices for sale on its release date: November 19th.

We can also validate the demand and interest in the device as our article announcing the new Fire Stick that was released earlier this week has received more pages views than any other article written on TechSmash in the history of time! That’s pretty incredible.

If you missed that article, the Fire Stick is a ChromeCast competitor, allowing you to view your favorite streaming services, such as Netflix and Hulu, through a small dongle like device. What differentiates the Fire Stick is that it is a standalone device that comes with a remote, meaning you won’t need a smart phone to use it. (Though you can control it with a smart phone) Additionally, it has exponentially more games, a stronger processor, and 4 times the memory.

It is apparent that these differentiating factors have struck a chord with consumers. You can pre-order your device on Amazon now, or go get in line at Best Buy in preparation for its release on November 19th. (Don’t really do that, demand isn’t that high)

AMAZON ECHO REVIEW

Alexa, is TechSmash the best tech editorial ever?’ Too bad Alexa could not answer that question, but I am sure we all know the answer. So, who is Alexa? She is the voice behind the Amazon Echo, and is their version of a voice activated knowledge hub/personal assistant. Think of it as Amazon’s answer to Siri or Google Voice but in the form of a speaker for your home.

Setup

The Echo is a very simple device with only two buttons on the entire surface. After taking the Echo out of the box and plugging it in, you will need to connect it to your homes’ WiFi. The Echo requires the use of a smartphone, tablet, or computer for the initial setup. Setup is quick and simple, with step by step instructions. While an Amazon Prime membership is not required, it is highly recommended to take advantage of Prime Music. The Echo is probably one of the easiest devices I have ever set up. Its simplicity provides much comfort to those who might not consider themselves tech-savvy.

Voice Recognition

Amazon Echo

I was pleasantly surprised by how well Alexa did when it came to hearing me. This is probably due to the fact that the Echo has seven microphones installed into the device. Some may say that seven microphones is excessive, but the extra microphones put the Echo a step above the competition from a vocal recognition standpoint; especially at a distance. In addition to the seven microphones, the Echo also utilizes beam-forming technology and enhanced noise cancellation to further understand your commands. I tried and tried and found it difficult to find a real-world situation where Alexa could not hear when I was talking to her. I turned up the TV, turned on the dishwasher, had my dog barking, and even daughter screaming in the background. Surprisingly, with all of the extra commotion, Alexa was still able to know when someone was talking to her. In my experience, the Echo outperformed Siri and Google Voice when it came to filtering out background noise.

As you use the Echo, the device will adapt to your speech, allowing it to better understand what you are asking. It utilizes your speech patterns, vocabulary, and personal preferences to deliver better results over time. Don’t expect to see immediate improvements, though, as I felt it took about a week or two of use before I truly saw a difference. With that said, out of the box it still does a great job knowing what is being asked.

There are a number of questions that the Echo can answer; most are basic questions that can be answered in a simple Wikipedia search. You can ask questions such as, ‘How tall is Steve Nash?’ Or, ‘How old is Brad Pitt?’ Alexa can also answer questions regarding the weather and when specific holidays are. If you struggle with measuring conversions, Alexa can handle those commands as well. The ability to create a shopping list using the echo was also helpful. As you are rummaging through your pantry and fridge it is much easier to say, ‘Alexa, add bread to my shopping list’ rather than digging around the junk drawer for a pen and writing it down or covering your smartphone in brownie batter.

I was happy to see that Amazon did not limit the Echo to only play music from Amazon Music. You can connect the Echo via Bluetooth to your Spotify, Pandora, or other music streaming services. Sadly, you are not able to voice the command ‘Alexa, play Curtis’s playlist from Spotify’. In order to play music from other services, you must manually play it through the streaming services app. At that point, the Echo is ‘just another’ wireless Bluetooth speaker.

Regardless of what you have asked Alexa to do, you can follow along using the Echo app. Every question asked or request made is stored in the app for your use. If you asked who the 5th president of the United States was, the app will provide additional information to the question. This is a pretty nifty feature, as long as you have your phone right next to you. (Which for most people is almost always) 

It’s hard to say anything negative about the Amazon Echo when it comes to performance. There are a number of useful features and the device’s vocal recognition works exceedingly well. However, the jury is still out regarding whether a stationary voice controlled speaker is something that people will actually want or need. 



Design

Amazon Echo

I was impressed with the design of the Amazon Echo. Photos online simply do not do it justice. The Echo stands at about 10 inches tall, and is just over 3 inches in diameter. It weighs about 2 pounds and I would consider it just slightly too big to be portable. However, if you carry a larger purse or backpack around, you can easily travel with it.

Along with the speaker itself, it comes a remote and a magnetic holder. The magnet is strong enough to stick to just about any metal surface. This is a nice touch considering that you don’t have to drill holes in your wall in order to mount the remote. The mount is intended to help keep track of your remote, and keeps it out of little hands. However, I found the remote somewhat useless. Because you can do everything through voice command, the remote is not needed and I don’t feel it adds much to the overall experience.

Along the top of the Echo sits a light ring that changes colors depending on what is happening. The colors are bright and vibrant, but do not overpower the Echo.

The sleek and stylish design of the Echo drew lots of attention to those unfamiliar with the Amazon Echo. For the few that were familiar with the device, they were equally impressed by its design. The device is a great conversation starter; especially once Alexa joins the conversation.

Sound

Amazon Echo

The Echo comes equipped with a 2 inch tweeter, 2.5 inch woofer, and a Reflex port that allows the woofer to produce deeper sounds. When it comes to speaker quality, I would consider the Echo slightly above average. I was by no means blown away by the quality of sound, but at the same time I was not left wanting more for the price of the speaker. I could clearly hear what was being said, and the music was not muffled or distorted in any way. It’s no Bose speaker, but it got the job done.

In terms of overall volume the Echo packs a punch for its size, and can get surprisingly loud. It’s unlikely that anyone would need to listen to the Echo on its highest setting. You are able to change the volume in one of three ways: through voice command (‘Alexa, volume 4’), on the remote control, or by twisting the top of the Echo.

There are a number of Bluetooth speakers on the market that perform just as well, if not better than the Amazon Echo, from a sound clarity and volume perspective. However, when you couple all the features of the Amazon Echo and their above average speakers, it’s hard to beat.



Standing the Test of Time

The first day of using the Echo I was highly impressed by its sleek design, noise cancelling features, and overall performance. However, after about a week of use I found myself going back to my old ways. I used my phone to listen to music, typed a shopping list out, and even used Google Voice to answer questions I had regarding various topics. This was not so much an issue with how the Echo performed, but due to the fact that using my phone was more convenient and always handy. Since the Echo is a stationary device, you can only use it when you are near it. If I wanted to listen to music when taking a shower, I had to move the Echo to another location.

For some the Echo might be just what you need. I think of the Echo as a glorified Bluetooth speaker. For what you get out of it, it’s hard to beat the $99 price tag for Amazon Prime Members. If you’re not a Amazon Prime Member, it might be a little harder to justify the purchase since the Echo is listed at $199.

Currently, the Echo is only available to those who have received an invitation to purchase it. You can visit Amazon’s website to request an invitation. 

For those of you who have had the opportunity to use the Echo, what are your thoughts? Was it all you hoped it to be? Let us know what you like and dislike about the Echo in the comment section below. 

AMAZON ECHO: FIRST IMPRESSIONS

Many people have searched their email day in and day out looking for the golden ticket: an invite to purchase the Amazon Echo. Having Siri or Google Now in your home is a great concept and Amazon has taken a good shot at in home vocal recognition. The Amazon Echo is in somewhat of a beta stage, but it seems its capabilities could be endless.

Disclaimer: This article will be sharing impressions from the first day of use, and will later lead to an in-depth review of the Amazon Echo.

Design

Amazon Echo

Amazon did a great job designing the Amazon Echo. With its matte black color, the Echo looks great just about anywhere I set it. When I first saw the Amazon echo, I was surprised by how large it was. I had never checked out the dimensions of the Amazon Echo before I first laid eyes on it, so in my mind I imaged it being much smaller than it is. The Echo stands about 10 inches tall, is just over 3 inches in diameter, and weighs a little over 2 pounds according to Alexa (this was the first time I was not nervous asking a woman their weight). The echo only has two buttons, a mute button, and an action button which helps keep a slim and simple look.

Amazon’s Echo comes with a magnetic remote that can stick to your wall, fridge and anything else magnetic or metal. The remote is also black and fits well in my hand. With that said, for the amount of buttons on the remote, I would have liked it to have been a bit smaller. The remote is about 5 1/2 in. tall and about 1 1/2 in. wide.

There is a light ring on the top of the Echo which indicates to you that Alexa is listening. The colors are bright, vibrant, and fit well with the overall design.

Performance

There are two speakers in the Amazon Echo, a 2 1/2 inch subwoofer along with a 2 inch tweeter. I would consider the speaker quality above average. I was not blown away by the sound quality, but was satisfied overall. The Echo can get surprisingly loud if needed and can be controlled by either telling Alexa your preferred volume by saying “Alexa volume 3” or by using the remote.

Under the light ring sits seven microphones, these microphones utilize beam-forming technology that allow Alexa to hear you regardless of where you are. I was thoroughly impressed by how well Alexa was able to recognize my voice when I was speaking to her and was even more impressed by how well it filters out background noise. I tried everything! Running the dishwasher, vacuuming the floor, doing the dishes, I even had my child throwing a fit in the background. Almost every time Alexa was able to hear me and determine what was being asked.

I was even more impressed with how quickly Alexa was able to answer my questions. There was less than a second delay between me asking the question and Alexa answering it. While there were some questions that Alexa was not able to answer such as what time specific TV shows air or how many cities are in a particular state, Alexa was able to answer most basic questions.

Amazon Echo

Overall

Overall, I was surprisingly impressed with the Amazon Echo. While it is only day 1, I have found the Echo extremely useful for tasks such as playing music, asking for metric conversions when cooking, and even settling debates when playing a trivia game. There is only so much you can learn after only one day of use. The more you use Alexa, the better she can adapt to your speech patterns, vocabulary, and personal preferences; so you need to give it some time before you can really know how well it can perform.

The Amazon Echo is priced at $199, but Amazon Prime members can purchase the Echo for $99 upon receiving an invite from Amazon. 

With that said, be sure to check back for an in-depth review of the Amazon Echo. Until then tell us your thoughts. What are you most excited for? If you currently own an Amazon Echo what do you feel it is missing from the device? Let us know in the comment section below.

AMAZON KINDLE AND FIRE BLACK FRIDAY DEALS

Amazon Black Friday

Black Friday is only a couple of days away, and we want to make sure you are fully prepared. With that said, Amazon has cut the prices on their Kindle eBook and Fire tablets starting Thanksgiving Day! This great sale will end November 29th or December 1st, depending on the product. Below are a list of the products as well as the sales prices and dates. Let the Amazon Black Friday savings begin!

Fire%20HD 6, 6″ HD Display, Wi-Fi, 8 GB – Includes Special Offers, BlackFire HD 6 – $79 (Thursday November 27th-November 29th)

Fire%20HD 7, 7″ HD Display, Wi-Fi, 16 GB – Includes Special Offers, BlackFire HD 7 – $109 (Thursday November 27th-December 1st)

Amazon%20Fire%20Phone, 32GB (Unlocked GSM)Non Contract Fire Phone – $199  (Thursday November 27th-December 1st)

Kindle,%206″ Glare-Free Touchscreen Display, Wi-Fi – Includes Special Offers2014 Kindle eBook Reader – $49 (Thursday November 27th-November 29th)

Kindle%20Paperwhite, 6″ High-Resolution Display (212 ppi) with Built-in Light, Wi-Fi – Includes Special OffersKindle Paperwhite – $99 (Thursday November 27th-November 29th)

Fire%20TV StickFire TV Stick – $24.99 (Thursday November 27th-November 29th)

Amazon does a great job providing savings during this time of year. So far Amazon has Black Friday Deals of the Week, Black Friday Deals, as well as their Cyber Monday Deals. If these deals don’t excite you, check out our Best Black Friday Tech Deals, and let us know what you are most excited for in the comment section below

AMAZON ANNOUNCED THE AMAZON ECHO: A VOICE CONTROLLED SPEAKER

Amazon Echo

Courtesy of Amazon.com


Amazon made an unexpected announcement today: the Amazon Echo. The Amazon Echo is a voice controlled speaker, or as termed by The Verge, “a servant.” The device, which is set to ship in the “coming weeks”, will be regularly priced at $199; but an exclusive $99 dollar offer will be made available to a select number of Amazon Prime members by invitation only. Individuals selected will receive an invitation via email. Currently, that invitation is the only way to order the device.

Amazon Echo

The most exciting aspect of the speaker is its ability to be a virtual assistant. Her name is “Alexa.” Alexa can do a number of things such as schedule calendar appointments, add items to your shopping list, and check the weather. Additionally, she can act as an “information fountain” allowing you to ask a number of questions such as, “how many teaspoons are there in a tablespoon” or “What day is Thanksgiving this year?” She will even keep you up to date on the latest news and sports scores.

While I’m sure you’re thinking, “Siri/Google Voice/tons of other vocal recognition technology services out there already do the same thing.” The key here is convenience. According to Amazon’s product page, “Tucked under Echo’s light ring is an array of seven microphones” that enable “far-field voice recognition.” What does this mean? Hopefully it means you can be cooking on the other side of the room and ask for conversions or recipes and have them recited back to you with ease. This would prevent trips to the Genius bar due to flour getting stuck in your home button.

The Echo will also be always connected to the cloud and have a number of dedicated apps meaning you can stream music and media without the need of a smart device or PC. Apps to be supported at launch include: Amazon Music Library, Prime Music, TuneIn, and iHeartRadio. That list is likely to grow with time. The speaker will also support bluetooth 2.0 enabling you to stream high quality audio from all of your Bluetooth enabled devices enabling the likes of Pandora, Spotify, and more.

Additionally, the speaker is advertised to deliver high quality audio from its revolutionary reflex port. According to Amazon, this port “enhances the woofer’s output for deeper sounds without distortion.” The hardware includes a 2.5 inch sub-woofer and a 2.0 inch tweeter. While certainly not the biggest speaker on the market, speakers such as the Beats by Dre Pill have demonstrated how advancements in technology have increased the sound quality and amplitude of sound from smaller speakers.

What are your thoughts on the device? Do you think the vocal recognition function as a gimmick or do you think it will be useful? Let us know in the comments below.